Senior Performance Marketing Manager (m/w/d) - Berlin
The simple way to live safely.
We are Patronus.
We are more than just a provider of smart emergency watches. We are true visionaries.
As a modern healthtech start-up from Berlin with strong investors behind us, we are determined to improve the everyday lives of elderly people around the world, to make it safer and more independent.
That's what we achieve with our revolutionary Patronus watch.
Although not recognizable as an emergency device at first glance, it enables users to call for help easily and immediately, anytime and anywhere. This way, we provide an extra dose of safety and we can save lives in the truest sense of the word. However, the Patronus watch itself is only the door opener to develop numerous other groundbreaking products to improve the lives of older people, their relatives and their caregivers. Our vision is to use the enormous possibilities of modern technology to provide the best possible healthcare for our customers. In this way, we contribute to making the healthcare system more effective - and ensure a life worth living.
Your Impact
As we strive to accomplish our vision and continue to grow, we are currently looking for a Senior Performance Marketing Manager to join our team. If this position is the perfect fit for you, you will have the chance to work closely with our founders as part of the Growth team. You will be in constant exchange with our Product, Tech, and BI teams, turning insights into measurable results that delight our users.
Your Mission
- Design and execute a comprehensive performance marketing strategy across multiple channels, including Google Ads, Meta Ads, and programmatic platforms.
- Align campaigns with business objectives, such as reducing CAC, increasing ROAS, and scaling customer acquisition.
- Set up, manage, and optimize paid search, paid social, and display campaigns to drive high-quality traffic and conversions.
- Conduct audience research to refine targeting strategies and maximize engagement.
- Track and evaluate campaign performance using metrics like CPA, CTR, ROAS, and LTV.
- Create detailed reports to share insights and recommendations with stakeholders, including leadership.
- Collaborate with the CRO team to improve landing pages and user journeys for better conversion rates.
- Run A/B tests on creatives, ad copy, and landing pages to identify high-performing variations.
Your Talent
- 5+ years of hands-on experience in performance marketing, managing campaigns across platforms like Google Ads, Meta Ads, and programmatic channels.
- Proven experience managing and optimizing substantial monthly ad budgets, ensuring ROI and scalability.
- Deep knowledge of paid search (PPC), paid social, display, and remarketing strategies.
- Proficient in analyzing campaign performance metrics (e.g., CPA, ROAS, CAC) and translating insights into actionable strategies.
- Expertise in using Google Ads, Meta Ads Manager, and other relevant platforms.
- Good knowledge of German (B1) and fluent in English .
Our Offer
🧘 Wellbeing:
- Urban Sports Club membership for your fitness
- Family & Friends coupon for the Patronus watch
- 26 days of vacation, increasing by 2 days annually, up to a maximum of 30 days per year
📚 Learning & Development:
- Udemy for unlimited learning and growth
- Clearly structured career framework for your professional development
- 360-degree feedback sessions (2x per year) for your professional and personal development
💰 Compensation:
- Attractive fixed salary with commission
- Exclusive corporate benefits with great offers
- Discounts at restaurants near the office
- Free choice of hardware (MacBook or Lenovo)
🏠 Mobility & Flexibility:
- Modern office located centrally in Friedrichshain
- Snacks, drinks, and everything you need to work available at the office
- Job ticket subsidy
- Up to 2 days per week working remotely from home
🙌 Company Culture:
- Regular company and team events to foster our team spirit
- Teamwork over individualism – together, we achieve more
- Develop a product that provides real societal value
- One volunteering day per year, where we can do something good together
Are you curious?
Become a part of our team and make a difference! We are looking forward to getting to know you!
We value diversity. In our teams, we welcome people of various perspectives and skill levels, as well as diverse backgrounds, gender identities, sexual orientations, personal expressions, ethnicities, religious beliefs, and with or without disabilities. Every decision in our talent process is based on qualifications, performance and individual company needs.
- Team
- Marketing
- Role
- Performance Marketing
- Locations
- Berlin
- Remote status
- Hybrid
- Employment type
- Full-time
- Site
- Berlin
Berlin
Senior Performance Marketing Manager (m/w/d) - Berlin
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